Spaghetti et autres pâtes

Spaghetti-et-autres-pates-packaging-design-by-Claire-Mcculloch Spaghetti-et-autres-pates-packaging-design-by-Claire-Mcculloch-02 Spaghetti-et-autres-pates-packaging-design-by-Claire-Mcculloch-03

Spaghetti et autres pâtes packaging design by Claire Mcculloch

A family of stringy pasta, like a family of a type face comes in different “weights”. Design Student Claire Mcculloch found that connection and used it in this typographic and line driven design. She also took inspiration from class calligraphic lines exercises. “Sometimes a good packaging design is the surprising encounter of graphic simplicity, elegance and information. Most often everything what a customer needs to know is information like the simple size of pasta.”

Designed by Claire Mcculloch, UQAM (Université du Québec à Montréal)
Instructor: Louis Gagnon